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Legendary British motorsport brand expands into US market
17th March 2021
British motorsport brand Ginetta launches new US operation - Ginetta North America. For the first time the company will be able to support its North American customers from the US base, with a new sales, distribution, manufacturing and engineering centre, based in South Boston, Virginia.
Ginetta North America also enables significant growth in brand presence and customer base in the vast US motorsport market and forms the next stage in Ginetta’s global growth strategy. Underpinning this expansion, it has acquired TMI AutoTech, the leading US low volume sportscar manufacturer.
Ginetta is a legendary British sports racing car company. Founded in 1958 by the Walklett Brothers, Ginetta was acquired by Le Mans champion and serial entrepreneur Lawrence Tomlinson and since then has been transformed under his ownership. Since purchasing the company in 2005, Tomlinson has taken it from a renowned, legacy British race car company to a world-class motorsport brand with cars on every continent. The company is also known throughout the European racing scene for its driver development, coaching 140 promising racers each year, who go on to compete in major global professional motorsport championships. Recent star alumni include W Series champion, Jamie Chadwick and Formula One star, Lando Norris.
“I am delighted to announce this very exciting development for Ginetta. The US is one of the major markets in global motorsport and one where I know from my own racing experiences that the tradition and passion for racing runs deep.” Commented Lawrence Tomlinson, Chairman Ginetta. “We have a loyal customer base in the Americas that we have supported up until now from our HQ in England. With the creation of Ginetta North America, we will be able to provide our North American customers with a whole new level of support and service on the ground here in the US. This will also enable us to significantly expand our brand and customer base in the US, Canada and Mexico, which is a key pillar in our global growth plan. I am pleased to report it is already happening, with orders and new US sales agents developing fast, the details of which we will be announcing in the near future.”
At the heart of the Ginetta motorsport programme is an unrivalled championship racing ladder that can take a driver seeking to make a career in motorsport, or an enthusiast seeking to race, all the way from their first steps in the sport to a Le Mans Prototype car. From the Michelin Ginetta Junior Championship – starting with 14-year-olds – to GT4 and prototypes, Ginetta has the ability to support aspiring drivers at any stage. No matter the level, Ginetta’s community works proactively to ensure they have the tools and feedback they need to turn aspirations into reality.
As a champion race car driver and engineer, Lawrence Tomlinson leads and inspires a precise engineering, design and manufacturing philosophy in all Ginetta products. This has been the foundation on which the reputation of the brand has been built. It has enabled Ginetta to take on and compete with the most famous names in racing, in the most famous championships, including the World Endurance Championship and races such as the 24 Hours of Le Mans.
All Ginetta cars are thoroughbreds, with the same design team that creates the LMP3 and LMP1 cars developing the Ginetta GT cars. A great example is the new G56 GTA; cost-effective and easy to operate. It has been developed from one of the most successful GT4 chassis of all time with 24-hour race winning pedigree and delivers everything a developing driver needs to experience the speed, power and exhilaration of GT racing.
Ginetta North America’s 60,000 sq/ft facility in Halifax County is complete with in-house engineering, machining, fabrication, assembly, warehousing, sales and marketing. The facility and team have built a reputation over the last decade for building some of the most powerful cars on the planet and will now begin to further Ginetta’s mission in North America.